{"id":2055,"date":"2024-10-16T16:10:07","date_gmt":"2024-10-16T14:10:07","guid":{"rendered":"https:\/\/nubebook.es\/solutions\/estrategia-pay\/"},"modified":"2025-01-08T11:30:22","modified_gmt":"2025-01-08T10:30:22","slug":"pay-strategy","status":"publish","type":"page","link":"https:\/\/backend.nubebook.es\/en\/solutions\/pay-strategy\/","title":{"rendered":"Strategy PPC"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Product\",\n  \"name\": \"Estrategia PPC para hoteles\",\n  \"image\": \"https:\/\/nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg\",\n  \"description\": \"En Nubebook llevamos tu hotel a las nubes con campa\u00f1as PPC dise\u00f1adas para atraer m\u00e1s hu\u00e9spedes y maximizar tus ingresos.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"NubeBook\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.9\",\n    \"bestRating\": \"5\",\n    \"worstRating\": \"1\",\n    \"ratingCount\": \"287\"\n  }\n}\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1987,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"servicios.php","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_joinchat":[],"footnotes":""},"class_list":["post-2055","page","type-page","status-publish","hentry"],"acf":{"type":false,"img_hero":{"ID":1627,"id":1627,"title":"Menu Desplegable","filename":"Menu-Desplegable.jpg","filesize":44745,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/pay-strategy\/attachment\/menu-desplegable-2\/","alt":"","author":"1","description":"","caption":"","name":"menu-desplegable-2","status":"inherit","uploaded_to":2055,"date":"2024-10-22 06:17:00","modified":"2024-10-22 06:17:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":1500,"height":1071,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-768x548.jpg","medium_large-width":768,"medium_large-height":548,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-1024x731.jpg","large-width":1024,"large-height":731,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","1536x1536-width":1500,"1536x1536-height":1071,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","2048x2048-width":1500,"2048x2048-height":1071}},"titulo_1":"<p>Strategy<\/p>\n","titulo_2":"<p>PPC for Hotels<\/p>\n","titulo_hero":"<p>At NubeBook, we have a team of experts in SEM and PAY campaigns, delivering successful results for the hotels and clients who trust us with this strategy.<\/p>\n","enlace_descubre":{"title":"Contact","url":"https:\/\/nubebook.es\/en\/contacto\/","target":""},"subtitulo":"","content":[{"acf_fc_layout":"lista","titulo":"<p>The <strong>Importance<\/strong> of <strong>good PPC<\/strong> for Your Online Campaigns<\/p>\n","subtitulo":"<p>Increase your hotel\u2019s direct revenue with ads tailored specifically for your property. Bid only on the keywords your hotel needs and achieve a positive ROAS (Return on Ad Spend) for every euro you invest.<\/p>\n","lista":[{"icon":{"ID":1853,"id":1853,"title":"Group 66","filename":"Group-66.svg","filesize":7022,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/seo-strategy\/attachment\/group-66-2\/","alt":"","author":"3","description":"","caption":"","name":"group-66-2","status":"inherit","uploaded_to":2110,"date":"2024-12-02 16:09:40","modified":"2025-01-08 10:08:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"PPC Audit","descripcion":"<p>We analyze your audience and target markets, your competitors, the channels they use to book, booking lead time, and other key data.<\/p>\n"},{"icon":{"ID":1835,"id":1835,"title":"Group 52","filename":"Group-52.svg","filesize":7264,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","link":"https:\/\/backend.nubebook.es\/en\/inicio\/attachment\/group-52-2\/","alt":"","author":"3","description":"","caption":"","name":"group-52-2","status":"inherit","uploaded_to":1962,"date":"2024-12-02 16:09:38","modified":"2025-01-03 10:15:13","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"Budget","descripcion":"<p>We prepare a budget based on the analysis and recommend various actions and campaigns, aiming to deliver the best possible results for your hotel.<\/p>\n"},{"icon":{"ID":1867,"id":1867,"title":"google-nbk","filename":"google-nbk.svg","filesize":1401,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/pay-strategy\/attachment\/google-nbk-2\/","alt":"","author":"3","description":"","caption":"","name":"google-nbk-2","status":"inherit","uploaded_to":2055,"date":"2024-12-02 18:15:21","modified":"2024-12-02 18:15:21","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"We Are Google Partners","descripcion":"<p>We hold Google Partner certification, working directly with Google\u2019s teams to provide our clients with top-tier services and outstanding results.<\/p>\n"},{"icon":{"ID":1865,"id":1865,"title":"meta-nbk","filename":"meta-nbk.svg","filesize":1791,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/pay-strategy\/attachment\/meta-nbk-2\/","alt":"","author":"3","description":"","caption":"","name":"meta-nbk-2","status":"inherit","uploaded_to":2055,"date":"2024-12-02 18:15:21","modified":"2024-12-02 18:15:21","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"Meta Business","descripcion":"<p>We create Paid Media campaigns for Meta Business (Facebook and Instagram), segmenting audiences and markets according to the defined strategy and objectives.<\/p>\n"},{"icon":{"ID":1841,"id":1841,"title":"Group 55","filename":"Group-55.svg","filesize":3597,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/diseno-web-hotelero\/attachment\/group-55-2\/","alt":"","author":"3","description":"","caption":"","name":"group-55-2","status":"inherit","uploaded_to":2152,"date":"2024-12-02 16:09:39","modified":"2025-01-08 10:08:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-55.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"KPI Measurement","descripcion":"<p>We measure everything so you always know the results and can implement improvements to maximize revenue.<\/p>\n"},{"icon":{"ID":1855,"id":1855,"title":"Group 67","filename":"Group-67.svg","filesize":5430,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","link":"https:\/\/backend.nubebook.es\/en\/solutions\/seo-strategy\/attachment\/group-67-2\/","alt":"","author":"3","description":"","caption":"","name":"group-67-2","status":"inherit","uploaded_to":2110,"date":"2024-12-02 16:09:40","modified":"2025-01-08 10:08:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"Reports","descripcion":"<p>Using our Data Studio and BI tools, we create customized reports for your hotel, keeping you informed and showing the results of all campaigns.<\/p>\n"}]},{"acf_fc_layout":"acordeon","titulo":"<p>Frequently Asked Questions About PPC for Hotels<\/p>\n","acordeon":[{"titulo":"What is the difference between SEM and SEO?","texto":"<p><strong>SEO (Search Engine Optimization)<\/strong> focuses on improving a website\u2019s organic visibility through content optimization, structure, and technical improvements.<\/p>\n<p><strong>SEM (Search Engine Marketing)<\/strong>, on the other hand, involves using paid advertising on search engines (like Google Ads) to increase visibility immediately.<\/p>\n<p>&nbsp;<\/p>\n"},{"titulo":"How Can PPC Help Your Hotel?","texto":"<p><strong>PPC (Pay-Per-Click)<\/strong> can help your hotel increase its online visibility through paid ads on search engines or platforms like Google Ads, attracting relevant traffic and potential guests searching for accommodations, which can lead to direct bookings.<\/p>\n"},{"titulo":"How Is PPC Calculated for Your Hotel?","texto":"<p><strong>PPC<\/strong> costs for your hotel are based on the <strong>Cost Per Click (CPC)<\/strong>, meaning you pay each time a user clicks on your ad. The CPC is determined by the bidding system on advertising platforms (such as Google Ads), competition in your sector, and the relevance of your ads.<\/p>\n<p>To calculate the total cost of a PPC campaign, multiply the <strong>CPC<\/strong> by the number of clicks your ad receives<\/p>\n<p><strong>Total PPC Cost = CPC x Number of Clicks<\/strong><\/p>\n"}]}],"form":false},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"@nubeseo","author_link":"https:\/\/backend.nubebook.es\/en\/author\/nubeseo\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/pages\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":2,"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/pages\/2055\/revisions"}],"predecessor-version":[{"id":2059,"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/pages\/2055\/revisions\/2059"}],"up":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/pages\/1987"}],"wp:attachment":[{"href":"https:\/\/backend.nubebook.es\/en\/wp-json\/wp\/v2\/media?parent=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}