{"id":2233,"date":"2024-10-16T16:10:07","date_gmt":"2024-10-16T14:10:07","guid":{"rendered":"https:\/\/nubebook.es\/solucions\/estrategia-pay\/"},"modified":"2025-01-13T14:31:30","modified_gmt":"2025-01-13T13:31:30","slug":"estrategia-pay","status":"publish","type":"page","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-pay\/","title":{"rendered":"Estrat\u00e8gia PPC"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Product\",\n  \"name\": \"Estrategia PPC para hoteles\",\n  \"image\": \"https:\/\/nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg\",\n  \"description\": \"En Nubebook llevamos tu hotel a las nubes con campa\u00f1as PPC dise\u00f1adas para atraer m\u00e1s hu\u00e9spedes y maximizar tus ingresos.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"NubeBook\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.9\",\n    \"bestRating\": \"5\",\n    \"worstRating\": \"1\",\n    \"ratingCount\": \"287\"\n  }\n}\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"servicios.php","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_joinchat":[],"footnotes":""},"class_list":["post-2233","page","type-page","status-publish","hentry"],"acf":{"type":false,"img_hero":{"ID":1626,"id":1626,"title":"Menu Desplegable","filename":"Menu-Desplegable.jpg","filesize":44745,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-pay\/attachment\/menu-desplegable-2\/","alt":"","author":"1","description":"","caption":"","name":"menu-desplegable-2","status":"inherit","uploaded_to":2233,"date":"2024-10-22 06:17:00","modified":"2024-10-22 06:17:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":1500,"height":1071,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-768x548.jpg","medium_large-width":768,"medium_large-height":548,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable-1024x731.jpg","large-width":1024,"large-height":731,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","1536x1536-width":1500,"1536x1536-height":1071,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/10\/Menu-Desplegable.jpg","2048x2048-width":1500,"2048x2048-height":1071}},"titulo_1":"<p>Estrat\u00e8gia<\/p>\n","titulo_2":"<p>PPC per a hotels<\/p>\n","titulo_hero":"<p>A NubeBook comptem amb un equip expert en campanyes SEM o PAY, oferint resultats exitosos als hotels i clients que confien en nosaltres per a aquesta estrat\u00e8gia.<\/p>\n","enlace_descubre":{"title":"Contacte","url":"https:\/\/nubebook.es\/ca\/contacte\/","target":""},"content":[{"acf_fc_layout":"lista","titulo":"<p>La <strong>import\u00e0ncia<\/strong> d\u2019un <strong>Bon PPC<\/strong> per a les teves campanyes a internet<\/p>\n","subtitulo":"<p>Augmenta la facturaci\u00f3 directa del teu hotel amb anuncis dissenyats a mida per al teu allotjament. Puja nom\u00e9s per les paraules clau que el teu hotel necessita i aconsegueix un ROAS positiu per cada euro invertit.<\/p>\n","lista":[{"icon":{"ID":1852,"id":1852,"title":"Group 66","filename":"Group-66.svg","filesize":7022,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-seo\/attachment\/group-66-2\/","alt":"","author":"3","description":"","caption":"","name":"group-66-2","status":"inherit","uploaded_to":2237,"date":"2024-12-02 16:09:40","modified":"2025-01-13 13:31:30","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/backend.nubebook.es\/wp-includes\/images\/media\/default.png","width":52,"height":52,"sizes":{"thumbnail":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","1536x1536-width":52,"1536x1536-height":52,"2048x2048":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-66.svg","2048x2048-width":52,"2048x2048-height":52}},"titulo":"Auditoria PPC","descripcion":"<p>Analitzem el teu p\u00fablic i mercats objectius, els de la teva compet\u00e8ncia, des de quins canals et compren, l\u2019antelaci\u00f3 de la reserva, entre altres dades clau.<\/p>\n"},{"icon":{"ID":1834,"id":1834,"title":"Group 52","filename":"Group-52.svg","filesize":7264,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-52.svg","link":"https:\/\/backend.nubebook.es\/ca\/inicio\/attachment\/group-52-2\/","alt":"","author":"3","description":"","caption":"","name":"group-52-2","status":"inherit","uploaded_to":2172,"date":"2024-12-02 16:09:38","modified":"2024-12-02 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un pressupost basat en l\u2019an\u00e0lisi realitzat i et recomanem les diferents accions i campanyes per obtenir els millors resultats possibles.<\/p>\n"},{"icon":{"ID":1866,"id":1866,"title":"google-nbk","filename":"google-nbk.svg","filesize":1401,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/google-nbk.svg","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-pay\/attachment\/google-nbk-2\/","alt":"","author":"3","description":"","caption":"","name":"google-nbk-2","status":"inherit","uploaded_to":2233,"date":"2024-12-02 18:15:21","modified":"2024-12-02 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Google Partners","descripcion":"<p>Disposem de la certificaci\u00f3 Google Partners, que ens permet treballar de la m\u00e0 amb els seus equips per oferir als nostres clients els millors serveis i resultats.<\/p>\n"},{"icon":{"ID":1864,"id":1864,"title":"meta-nbk","filename":"meta-nbk.svg","filesize":1791,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/meta-nbk.svg","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-pay\/attachment\/meta-nbk-2\/","alt":"","author":"3","description":"","caption":"","name":"meta-nbk-2","status":"inherit","uploaded_to":2233,"date":"2024-12-02 18:15:21","modified":"2024-12-02 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de KPIs","descripcion":"<p>Ho mesurem tot: perqu\u00e8 sempre coneguis els resultats i puguem establir millores per incrementar els guanys.<\/p>\n"},{"icon":{"ID":1854,"id":1854,"title":"Group 67","filename":"Group-67.svg","filesize":5430,"url":"https:\/\/backend.nubebook.es\/wp-content\/uploads\/2024\/12\/Group-67.svg","link":"https:\/\/backend.nubebook.es\/ca\/solucions\/estrategia-seo\/attachment\/group-67-2\/","alt":"","author":"3","description":"","caption":"","name":"group-67-2","status":"inherit","uploaded_to":2237,"date":"2024-12-02 16:09:40","modified":"2025-01-13 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personalitzats","descripcion":"<p>Mitjan\u00e7ant les nostres eines de data studio i BI, generem informes personalitzats per al teu hotel, permetent-te estar informat i veure els resultats de totes les campanyes.<\/p>\n"}]},{"acf_fc_layout":"acordeon","titulo":"<p>Preguntes freq\u00fcents sobre PPC per a hotels<\/p>\n","acordeon":[{"titulo":"Quina difer\u00e8ncia hi ha entre SEM i SEO?","texto":"<p><strong>SEO (Search Engine Optimization)<\/strong> se centra a millorar la visibilitat d\u2019un lloc web de forma org\u00e0nica mitjan\u00e7ant l\u2019optimitzaci\u00f3 de continguts, estructura i aspectes t\u00e8cnics.<\/p>\n<p><strong>SEM (Search Engine Marketing)<\/strong>, en canvi, implica l\u2019\u00fas de publicitat pagada en motors de cerca (com Google Ads) per augmentar la visibilitat del lloc de manera immediata.<\/p>\n<p>&nbsp;<\/p>\n"},{"titulo":"En qu\u00e8 et pot ajudar el PPC per al teu hotel?","texto":"<p>El <strong>PPC (Pay-Per-Click)<\/strong>pot ajudar el teu hotel a augmentar la seva visibilitat a internet mitjan\u00e7ant anuncis pagats en motors de cerca o plataformes com Google Ads, atraient tr\u00e0nsit rellevant i clients potencials que busquen allotjament, fet que pot generar m\u00e9s reserves directes.<\/p>\n"},{"titulo":"Com es calcula el PPC per al teu hotel?","texto":"<p>El c\u00e0lcul del <strong>PPC<\/strong> es basa en el <strong>Cost per Clic (CPC)<\/strong>, s a dir, l\u2019import que pagues cada vegada que un usuari fa clic en el teu anunci. El CPC es determina segons la puja a les plataformes publicit\u00e0ries (com Google Ads), la compet\u00e8ncia en el sector i la rellev\u00e0ncia dels teus anuncis.<\/p>\n<p>Per calcular el cost total d\u2019una campanya PPC, es multiplica el  <strong>CPC<\/strong> pel nombre de clics obtinguts:<\/p>\n<p><strong>Cost total PPC = CPC x Nombre de clics<\/strong><\/p>\n"}]}],"form":false,"subtitulo":""},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"@nubeseo","author_link":"https:\/\/backend.nubebook.es\/ca\/author\/nubeseo\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/pages\/2233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":1,"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/pages\/2233\/revisions"}],"predecessor-version":[{"id":2235,"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/pages\/2233\/revisions\/2235"}],"up":[{"embeddable":true,"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/pages\/2221"}],"wp:attachment":[{"href":"https:\/\/backend.nubebook.es\/ca\/wp-json\/wp\/v2\/media?parent=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}